Optica Universal's Multilingual Site Now Serves 3x More International Customers
How a bilingual AI-powered platform with smart CRM transformed Costa Rica's leading optical care provider.
Platform Showcase
Explore the complete bilingual platform—from customer-facing website to AI-powered CRM dashboard
Homepage - Hero Section
AI Chatbot Assistant
Product Catalog & AI Search
Corporate Services Portal
Clinical Services
Online Appointment Booking
Contact & Communication
AI-Powered CRM Dashboard
About This Project
Client
Óptica Universal CR
Industry
Optical & Eye Care Services (B2B + B2C)
Location
San José, Costa Rica
Project Type
Full-Stack Web Application with AI-Powered CRM
Óptica Universal CR partnered with Web2Go to transform their traditional optical business into a digitally-driven operation. We delivered a complete bilingual web platform featuring an AI-powered CRM system, online appointment booking, product catalog, and corporate B2B campaign management tools—all designed specifically for Costa Rica's optical care industry.
Client Background & Business Challenges
With over 20 years of experience in visual health, Óptica Universal serves both individual patients and corporate clients throughout Costa Rica.
Dual-Market Complexity
- Managing B2C patient relationships and B2B corporate campaigns required separate workflows and databases.
Language Barriers
- Serving Spanish-speaking and English-speaking clients demanded seamless bilingual communication.
Staff Coordination
- Coordinating optometrists across multiple locations required sophisticated scheduling tools.
Lead Management
- Converting website inquiries into loyal customers lacked systematic tracking.
Customer Retention
- Without proactive communication systems, annual exam reminders were inconsistent.
Public Website Features
Fully Bilingual Experience
- Complete language toggle
- All content, forms, and UI elements translated
- Seamless switching without page reload
- Localized for Costa Rica (₡ colones)
Product Catalog System
- 6 product categories: Frames, Sunglasses, Contact Lenses
- Category filtering and search
- Product cards with images and prices
- AI-Powered Visual Search
Online Appointment Booking
- Interactive date and time selection
- Service type selection
- Automated confirmation system
Corporate Services Portal
- Detailed B2B campaign information
- On-site eye care service descriptions
- Campaign booking request forms
CRM & Admin Dashboard
Staff Management & Scheduling
- Complete staff directory with roles
- Visual weekly calendar with availability
- Status indicators: Available, Busy, Vacation
- Task assignment per staff member
Customer & Lead Management
- Unified database for all customer types
- Customer Segmentation: Particular, Convenio, Empresarial
- Lead status tracking (New, Converted)
- One-click lead-to-customer conversion
Email Automation
- Email sequence builder
- Active campaign management
- Analytics tracking: Open rates, click rates, conversions
Google Calendar Integration
- Two-way calendar synchronization
- 30-day sync window
- Manual sync and refresh options
Business Outcomes & Results
Dual-Market Management: SOLVED
The unified CRM manages B2C patients and B2B corporate accounts in a single system.
Language Barriers: ELIMINATED
Complete bilingual support ensures every visitor experiences the site in their preferred language.
Staff Coordination: STREAMLINED
Visual scheduling calendars reduce conflicts and improve campaign logistics.
Lead Management: SYSTEMATIZED
AI-generated follow-up tasks ensure no lead falls through the cracks.
Customer Retention: AUTOMATED
AI-powered churn prediction identifies at-risk customers with automated reminders.